diff --git a/benchmarks/terminal-execution-quality.yml b/benchmarks/terminal-execution-quality.yml
index bf99e440e..2a6633517 100644
--- a/benchmarks/terminal-execution-quality.yml
+++ b/benchmarks/terminal-execution-quality.yml
@@ -305,10 +305,13 @@ providers:
       series: tfq_loss_ex_fee_bps{terminal="banana-gun",chain="all",stat="median",bucket="all"}
 
   # Product slug is "binance" (one product page for the exchange's RPC and
-  # its wallet); the harness label stays terminal="binance".
+  # its wallet); the harness label stays terminal="binance". The display
+  # name must not: the row measures the self-custody wallet's swap router,
+  # and only the page shows the tag beside it. The headline, the citable
+  # API and the share card carry the name alone.
   - slug: binance
-    name: Binance
-    tag: "Binance Wallet swap, BNB + Ethereum + Base"
+    name: Binance Wallet
+    tag: "Swap router on BNB, Ethereum and Base"
     formula: "Transactions sent to Binance Wallet's swap router (one address on BNB, Ethereum and Base) in a sample of blocks read in full, valued at the pool's state before the swap; loss in bps (gas inside), median over 24 h."
     queries:
       p50: tfq_loss_ex_fee_bps{terminal="binance",chain="all",stat="median",bucket="all"}
diff --git a/benchmarks/terminal-fill-quality.yml b/benchmarks/terminal-fill-quality.yml
index 8a0e8eb97..763bd50b8 100644
--- a/benchmarks/terminal-fill-quality.yml
+++ b/benchmarks/terminal-fill-quality.yml
@@ -360,10 +360,15 @@ providers:
       series: tfq_loss_bps{terminal="banana-gun",chain="all",stat="median",bucket="all"}
 
   # Product slug is "binance" (one product page for the exchange's RPC and
-  # its wallet); the harness label stays terminal="binance".
+  # its wallet); the harness label stays terminal="binance". The display
+  # name must not: the row measures the self-custody wallet's swap router,
+  # and only the page shows the tag beside it. The headline, the citable
+  # API and the share card carry the name alone, so "Binance posts the
+  # lowest cost per swap" read as the exchange on every surface a reader
+  # meets away from the table.
   - slug: binance
-    name: Binance
-    tag: "Binance Wallet swap, BNB + Ethereum + Base"
+    name: Binance Wallet
+    tag: "Swap router on BNB, Ethereum and Base"
     formula: "Transactions sent to Binance Wallet's swap router (one address on BNB, Ethereum and Base) in a sample of blocks read in full, valued at the pool's state before the swap; loss in bps (gas inside), median over 24 h."
     queries:
       p50: tfq_loss_bps{terminal="binance",chain="all",stat="median",bucket="all"}
diff --git a/harnesses/terminal-fill-quality/cmd/script/main.go b/harnesses/terminal-fill-quality/cmd/script/main.go
index bd2fcbd6e..39d9b35ed 100644
--- a/harnesses/terminal-fill-quality/cmd/script/main.go
+++ b/harnesses/terminal-fill-quality/cmd/script/main.go
@@ -1441,7 +1441,7 @@ func productOf(slug string) (string, string) {
 	return slug, "solana"
 }
 
-var productNames = map[string]string{"fomo": "FOMO", "gmgn": "GMGN", "axiom": "Axiom", "banana-gun": "Banana Gun", "binance": "Binance", "basedbot": "BasedBot", "pump-fun": "pump.fun app", "phantom": "Phantom", "maestro": "Maestro", "bloom": "Bloom"}
+var productNames = map[string]string{"fomo": "FOMO", "gmgn": "GMGN", "axiom": "Axiom", "banana-gun": "Banana Gun", "binance": "Binance Wallet", "basedbot": "BasedBot", "pump-fun": "pump.fun app", "phantom": "Phantom", "maestro": "Maestro", "bloom": "Bloom"}
 
 // productAlias: the product a row belongs to when the bench names it
 // differently from the row prefix (Binance Wallet's rows are the Binance